Nicolita Cosmetics was founded in July 2016 when CEO Nicole Mills couldn't find a pigmented highlighter for her skintone.

about me

I started Nicolita Cosmetics on July 6th, 2016 after I went makeup shopping for my birthday and left every store empty handed. I was looking for a pigmented highlighter that could show up on my skin. Frustrated, I went home and began researching how to create my own cosmetics from scratch without harmful or filler ingredients.

the beginning

Based in my tiny dorm room, I created super pigmented and hand blended highlighters perfect for ANY skintone. Too broke to afford printed flyers, I would print out coupon codes and my best friend Kodi and I would walk to EVERY. SINGLE. DORM. on campus and slide them under EVERY. SINGLE. DOOR. It was exhausting but it paid off! (Thank you Kodi!!!!)


I hand folded each envelope for every highlighter and gave handwritten notes for every order. I realized that seeing how happy people were after using my products made me the happiest person on the world and I LOVED it! Nicolita Cosmetics has grown SO much from where I started and I am FOREVER thankful for everyone who has supported me! Can't wait to see where the future leads :) - Nicole


Nicolita Cosmetics is now currently located in Hoover, a fast-growing suburb of Birmingham, Alabama. We are now a small team that still hand wraps and packages every single order💛You can catch us in person at various pop-up shops in Birmingham!
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